ELI5: What is Marc Lou’s Sponsor My Body project?

Imagine a Formula 1 car covered with sponsor logos.

Now replace the car with a person.

That is basically Marc Lou's Sponsor My Body experiment.

Marc created a website where companies could sponsor individual areas of his body for a HYROX race. Instead of selling one sponsorship for the entire event, he divided himself into multiple pieces of advertising inventory.

A company could sponsor an area such as his chest, shoulder, arm, back or leg. The winning logos would then appear as temporary tattoos during the event.

The sponsorship was also connected to Marc's online presence, so brands were not simply paying for a few square centimeters of skin. They were buying into the story around the race, the website, his content and the attention generated by the unusual campaign.

Marc's experiment was centered around one person.

SponsorMyBody.com is exploring the broader version of that idea: a marketplace where many athletes and creators can make sponsorship placements available and connect with brands interested in sponsoring them.